Independent. Award-winning. Future-focused.

Introducing: Accord Studio

Welcome to Accord Studio, our reimagined creative department - built to challenge the obvious, uncover the truth, and deliver work that earns attention because it’s grounded in insight.

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CIM Travel Group Announces Sally Winfield as Vice Chair

Keith Cartwright, Chair of the CIM Travel Group, commented on the appointments: "We are thrilled to welcome Rachel, Dean, Ant, Sally and Chelsea to our team. Their extensive experience and expertise in the travel marketing field will be invaluable as we continue to drive connections, education and events for travel industry marketers, both in-house and at specialist marketing agencies”.

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Accord Marketing Earns ‘Outstanding’ Two-Star Accreditation from Best Companies

We’re thrilled to announce that Accord Marketing has been awarded a Two Star ‘Outstanding’ Accreditation from Best Companies, recognising us as one of the UK’s top employers in 2025.

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About Us

Founded in 1988, Conrad has earned its reputation in the marketing industry by growing the right way – organically, and by bringing great agencies into the fold.

Our platform agency, Accord Marketing is the leading travel & tourism marketing agency in the UK.

We are searching for acquisition and investment opportunities to drive growth and deliver consistent stakeholder value.

37+

Years of Successful Growth

Established in 1988, re-born in 2024. Our next chapter will build on years of successful acquisitions, partnerships and relationships that are win-win.

12+

Successful Acquisitions

Our approach is straightforward: symbiotic relationships + matching cultures + aligned objectives = greater success.

15+

Awards & Accolades

Our talented, hard-working teams and deserving clients make these awards possible. We’re always humbled and grateful for recognition, but we’d still like more!

Conrad exists to acquire, invest in, and operate marketing services businesses that make a lasting impact for their clients, their people, and their future.

We look for partners who share our values and meet the following criteria:

Proven Profitability

Established, resilient businesses generating £500k–£2m EBITDA with consistent performance and sound financial foundations.

Strong Leadership

Experienced, commercially minded management teams with the capability and ambition to drive continued growth; both independently and in partnership with Accord.

Great Culture

Empowered teams who enjoy what they do. We believe great culture isn’t a by-product of success - it’s the foundation of it.

Stable & Diversified Client Base

Businesses with long-term relationships, strong retention, and ideally no single client accounting for more than 20% of revenue.

Scalable Growth Potential

Clear opportunities to expand through technology, systems, service innovation, or strategic collaboration within the Conrad network.

Our team brings a range of skills and knowledge to all the processes involved in buying and selling companies in our sector, providing a stress-free, transparent and trustworthy approach.

Our Team

After a start in retail and three years in real estate in the US, David began working in the travel industry.

In 1988, he opened Conrad Advertising. The business grew organically and by acquisition, eventually becoming Accord Marketing, a digital marketing agency specialising in travel and tourism.

David chairs the recently re-named holding company, Conrad Group Holdings. It is the vehicle with which he and the team are building a group of synergistic and exciting companies that are profitable and resilient, providing opportunities and returns for everyone involved.

David Sitwell

Chairman

After a start in retail and three years in real estate in the US, David began working in the travel industry.

In 1988, he opened Conrad Advertising. The business grew organically and by acquisition, eventually becoming Accord Marketing, a digital marketing agency specialising in travel and tourism.

David chairs the recently re-named holding company, Conrad Group Holdings. It is the vehicle with which he and the team are building a group of synergistic and exciting companies that are profitable and resilient, providing opportunities and returns for everyone involved.

Jack spent seven years in VC-backed, early-stage technology, digital and media businesses ranging from outdoor advertising to AI.

His experience in operations, commercial structuring, fundraising and tech will prove valuable to sellers and those remaining with their business post-acquisition.

Jack Sitwell

Investment Director

Jack spent seven years in VC-backed, early-stage technology, digital and media businesses ranging from outdoor advertising to AI.

His experience in operations, commercial structuring, fundraising and tech will prove valuable to sellers and those remaining with their business post-acquisition.

After earning his degree at Northeastern University in Boston, Louie spent ten years in creative, marketing and media-buying companies. He has worked both client and agency-side for large and small businesses, including Accord.

A recent graduate of the Chartered Management Institute, Louie is now using his experience and learnings to research, plan and strategise potential acquisitions and investments.

Louie Sitwell

Investment Director

After earning his degree at Northeastern University in Boston, Louie spent ten years in creative, marketing and media-buying companies. He has worked both client and agency-side for large and small businesses, including Accord.

A recent graduate of the Chartered Management Institute, Louie is now using his experience and learnings to research, plan and strategise potential acquisitions and investments.

Peter is the CFO of Conrad as well as the Financial Director of Accord Marketing, bringing with him over 25 years of experience at senior management and board level,

Peter is a skilled financial director with a proven track record in mergers, acquisitions, start-ups and disposals, as well as commercially focussed day-to-day financial management and strategy. Listed as one of Finance Week’s Top 100 UK Finance Directors in 2006.

Peter Clark

Chief Financial Officer

Peter is the CFO of Conrad as well as the Financial Director of Accord Marketing, bringing with him over 25 years of experience at senior management and board level,

Peter is a skilled financial director with a proven track record in mergers, acquisitions, start-ups and disposals, as well as commercially focussed day-to-day financial management and strategy. Listed as one of Finance Week’s Top 100 UK Finance Directors in 2006.

Advisory Board

Sally was a Director of Associated Newspapers for almost twenty years. She then ran her own management consultancy, earning an Advanced Diploma in Professional Coach-Mentoring, and has been CEO of Accord Marketing for the past ten years.

A beacon for women in business, Sally brings with her over forty years of operational and client experience.

Sally Winfield

Advisory Board Member

Sally was a Director of Associated Newspapers for almost twenty years. She then ran her own management consultancy, earning an Advanced Diploma in Professional Coach-Mentoring, and has been CEO of Accord Marketing for the past ten years.

A beacon for women in business, Sally brings with her over forty years of operational and client experience.

Tim has more than thirty-five years of experience in mid-market private equity with 3i, RBS private equity and latterly LDC, where he was a managing director.

As well as co-founding ClearlySo, Europe’s leading impact investment bank and serving as a non-executive director for ten years, he is also Chair of the Investment Committee for Big Issue Invest and a principal at PCB Partners.

A Cambridge Economics Graduate, and all-round good guy, we are proud to have Tim as a member of the team at Conrad.

Tim Farazmand

Advisory Board Member

Tim has more than thirty-five years of experience in mid-market private equity with 3i, RBS private equity and latterly LDC, where he was a managing director.

As well as co-founding ClearlySo, Europe’s leading impact investment bank and serving as a non-executive director for ten years, he is also Chair of the Investment Committee for Big Issue Invest and a principal at PCB Partners.

A Cambridge Economics Graduate, and all-round good guy, we are proud to have Tim as a member of the team at Conrad.

Sean is the Founder and Chief Executive Officer of Fortitude Advisors. He has 29 years of professional experience and has been focused on investment banking for the last 27 years.

Over the course of his career, he has personally executed dozens of successful M&A, equity and debt transactions for leading middle market companies. He has advised clients across the U.S. and internationally, including Europe, Latin America, Asia and the Middle East.

We are delighted to have Sean’s skills and experience as part of team Conrad.

Sean Kelly

Advisory Board Member

Sean is the Founder and Chief Executive Officer of Fortitude Advisors. He has 29 years of professional experience and has been focused on investment banking for the last 27 years.

Over the course of his career, he has personally executed dozens of successful M&A, equity and debt transactions for leading middle market companies. He has advised clients across the U.S. and internationally, including Europe, Latin America, Asia and the Middle East.

We are delighted to have Sean’s skills and experience as part of team Conrad.

Accord Marketing

Accord is the leading Travel & Tourism Marketing Agency in the UK. A team of creative thinkers, digital strategists and problem solvers with travel in our DNA. We are pleased to have won Travel Marketing Agency 2025.

Previous Acquisitions

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